Alex Breitenbach

Alex, our Technical SEO guru, employs his vast experience, industry insights, and direct customer interactions to swiftly assess a website's quality factors. He is always open to any concerns and delights in treating his superhero colleagues to scrumptious pasta dishes during lunch.

)](https://en.ryte.com/product-insights/ga4/)

23.06.2023

A strong connection: Ryte and Google Analytics 4

Google is sunsetting Google Universal Analytics on the 1st of July 2023. Time to link your GA4 property to your Ryte account to continue upgrading your WUX optimization game with the best data set available.