Alexander Holl

)](https://en.ryte.com/magazine/google-analytics-4)

07.12.2020

Google Analytics 4: The New Google Analytics Property

Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.

Google Analytics 4 or GA4, is now the standard for all new Analytics Properties. In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.