Eric Kubitz

... aka “Contentman” is founder and head of CONTENTmanufaktur. He also lectures in SEO at two colleges, offers various SEO and copywriter workshops, and is a frequent speaker at conferences (for example SEOkomm, SMX, SEO-Day). The experienced journalist writes mostly for contentman.de, and has compiled his knowledge in a training video for SEO beginners.

)](https://en.ryte.com/magazine/content-republishing-refurbishing)

14.01.2021

How to update old website content by republishing and refurbishing

Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.

)](https://en.ryte.com/magazine/get-creative-have-fun-with-intelligence)

25.10.2018

Get Creative: How to Have More Fun With Intelligence

“Creativity is intelligence having fun,” said one of the most creative people around on the subject. And he’s right. Let the others tinker with boring numbers and “scientific” sales psychology! We’re getting creative now and going to have fun!

)](https://en.ryte.com/magazine/how-to-build-a-one-pager)

27.03.2018

How to Build a One Pager

A one pager is a great way of conveying detailed content. You should have a clear idea in advance of what they are best used for and how they are built. Here is some advice.

)](https://en.ryte.com/magazine/the-truth-about-storytelling)

01.03.2018

The Truth About Storytelling

Attention, emotions, brand development, world peace. Some online marketers believe storytelling can achieve anything. But can you really achieve anything just by telling a story?

)](https://en.ryte.com/magazine/5-steps-for-semantic-holistic-content)

19.02.2018

5 Steps for Semantic, Holistic Content

Admittedly this headline may sound like a typical online marketing catchphrase. We’re already used to ‘semantic’, but now we need ‘holistic’ too? But, this is the future of online marketing.

)](https://en.ryte.com/magazine/psychology-and-online-marketing)

10.01.2018

The Neanderthal in the Online Shop: Psychology and Online Marketing

Understanding the human psyche can be a very useful marketing tool. In this article, we provide you with 7 tips to help you market your products in the best way possible.

)](https://en.ryte.com/magazine/what-content-marketing-is-not)

08.08.2017

What Content Marketing is NOT

If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.

)](https://en.ryte.com/magazine/being-there-is-all-that-counts-the-3-minute-keyword-research)

26.09.2016

Being there is all that counts: The 3-minute keyword research

Yea, yea: Google’s Keyword Planner only provides inaccurate information for the keyword research. But do we really need these data? Or aren’t there other facts that are much more important?

)](https://en.ryte.com/magazine/republishing-the-practical-guide)

04.07.2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

)](https://en.ryte.com/magazine/click-me-these-snippet-tips-will-win-you-even-more-readers)

23.05.2016

Click me! – These snippet tips will win you even more readers

As online marketers, we are always busy crafting amazing posts for both ourselves and our customers. This often leaves us little time and room for advertising on Google, Facebook, and other platforms.

)](https://en.ryte.com/magazine/the-google-quality-rater-guidelines)

04.05.2016

The Google Quality Rater Guidelines

Since they’re going to be leaked at some point anyway, we can just go ahead and publish them. – that is probably what drove Google to officially publish its Quality Rater Guidelines.