Kate Aspinwall

Kate worked at Ryte from 2018 to 2021. She previously worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.

07.03.2023

Open Graph tags are your secret to good CTR on social

Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.

23.08.2021

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

29.07.2021

A 6-point summer checklist to make your website UX unforgettable

The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.

24.06.2021

Take the First Steps Towards Website User Experience

We all surf, search, shop, click, compare and purchase as end consumers on our smartphones and laptops. As website owners, we create project plans, optimize, and monitor our web properties in order to improve the way users find content from your website on search engines. This article introduces you to the world of website user experience and shares strategies proven to optimize sites for high-quality and memorable user interactions.

11.03.2021

9 Common SEO Mistakes (& How To Fix Them)

Mistakes happen! We’re all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.

01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

14.12.2020

10-day christmas challenge for website optimization

The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!

26.02.2020

Anomaly Detection: Easily identify significant irregularities in your search performance

The Anomaly Detection report by Ryte monitors your website for significant anomalies in impressions, clicks, CTR, and position and will send an email alert when it detects irregular performance.

20.11.2019

The Hands-On Guide to SEO Reporting

Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.

24.09.2019

Mobile-Friendly: Tips for a Successful Mobile Website

Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.

23.05.2019

How to Increase Your SEO Traffic in 30 Days

Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”

23.08.2018

How to run an SEO Audit in 2018: Free SEO Audit Guide and Template

Ryte and Hubspot have teamed up to create the ultimate, free SEO Audit Kit including an SEO Audit Guide, SEO Audit Checklist and On-Page SEO Template.