Kevin Indig

Kevin Indig is a strategic Growth Advisor, creator of the Growth Memo newsletter and host of the Tech Bound podcast. He ran SEO organizations for companies like Shopify, G2 and Atlassian, consulted for big brands like Ramp, Eventbrite, or Finder and is an active angel investor. Website LinkedIn

The value of bot experience for AI search

In his article Kevin highlights the critical role of bot experience (BX) in technical SEO. BX reflects how bots interact with a site, impacting key factors like crawling, rendering, indexing, and ultimately, search rankings. A positive BX is essential for maintaining a site's competitive position in the evolving search landscape.

Compliance: The Strategic Risk That Could Stunt Your Growth

Compliance has become a critical issue for tech companies as EU regulators increase fines for violations. Amid shrinking revenues due to the “pandemic hangover” and the decline of third-party cookies, businesses must prioritize compliance at the product level.