Leonard Metzner

08.11.2017

Is User-Friendly Content and SEO a Contradiction?

User-orientated content is currently the solution to many SEO questions, as is the new saying: optimize topics instead of keywords.

07.08.2017

Wikipedia Case Study – 8 Tips for Optimizing Technical Terms

There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.