Philipp Roos

Philipp is an extended member of the Ryte family and supports Ryte with the latest SEO know-how and digital marketing news.

Beginner’s Guide to Google Data Studio

14.02.2023

Online marketers and SEOs work with large volumes of data every day. You should always make sure you read and interpret the data in a meaningful way. Google Data Studio is a powerful tool that you can use to visualize data from different sources. We will show you what you should pay attention to when using Google Data Studio, and how you can utilize Google Data Studio in the best way for your online marketing activities.

B2B SEO – more success with the right strategy

17.11.2022

Is SEO in B2B business worthwhile at all? If so, how do B2B companies achieve a strong organic performance that pays off for the company’s success? Find out in this article.

SEO content and copywriting, explained

02.05.2022

If your website is to be successful, you’ll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.

Website health: How to improve it, sustainably

27.04.2022

A healthy website ensures long-term visibility, market reach and higher sales. In this article, we’ll show you what to pay attention to when monitoring and optimizing your website, and share some free and paid tools to do so.

Meta tags for SEO, explained

04.03.2022

Compelling meta tags are one of the essentials of good SEO. In this guide, you’ll learn how to use them for more visibility and clicks in Google search results.

301 vs. 302 redirects: all you need to know

12.12.2021

These are two of the most common types of redirect, but are often confused for each other. We explain how to use them correctly, and why it still matters.

Above the fold: How to build user-friendly websites

02.09.2021

“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll.

SEO basics for beginners

14.07.2021

Whether you’re new to search engine optimization or just need a little refresher, this beginner’s guide will quickly get you back up to speed on the SEO basics.

Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix

02.03.2020

Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.

10 Ryte Reports for Experts

26.08.2019

The Ryte Suite provides you with all the required tools to analyze your website, content, and search performance in great detail. But do you really know all the tricks and details? In this article, we present 10 Ryte reports that will help you reach your goal even faster.

Readability and SEO – Practical Tips for Authors and SEOs

26.08.2019

When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.

How to Analyze Your Website Structure

24.06.2019

Many webmasters underestimate the importance of their link structure on their website. A good website structure improves usability, and makes it easy for the Googlebot to crawl and index your website. In this article, we show you how to analyze and optimize your website structure.