Ryte Magazine authors
Dominik Große Holtforth
Prof. Dr. Dominik Große Holtforth teaches business studies and media management at Fresenius University of Applied Sciences in Cologne. He is also head of the e-Commerce department which deals with strategy-related questions, the controlling of key performance indicators as well as competition strategies in online marketing and e-Commerce. Prof. Große Holtforth is co-founder of the e-Commerce agency Warenkorb.com and founder of the online plant shop “Meine Orangerie.” This is how he combines scientific expertise and practical experience.
)](https://en.ryte.com/magazine/best-practice-guide-for-keyword-research-and-analysis)
15.06.2018
Best Practice Guide for Keyword Research and Analysis
Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
)](https://en.ryte.com/magazine/7-steps-for-a-perfect-content-marketing-strategy)
26.03.2018
7 Steps for a Perfect Content Marketing Strategy
Having great and relevant content is one of the best ways of creating and improving your online presence.
)](https://en.ryte.com/magazine/step-by-step-guide-for-conducting-a-content-audit)
19.02.2018
Step-by-Step Guide for Conducting a Content Audit
For many companies, online marketing is built on having great content. If this sounds familiar, you should be checking your content regularly to make sure it’s still up to scratch.
09.10.2017
Online Shops and Voice Search – Music of the Future or an Urgent Need for Action?
Steve Jobs is always good for a quote – from ‘‘Stay hungry, stay foolish‘‘ to ‘‘Think different‘‘, the broad scale of his business wisdom is no less inspiring.
)](https://en.ryte.com/magazine/the-perfect-analytics-dashboard)
08.09.2017
The Perfect Analytics Dashboard
Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.
)](https://en.ryte.com/magazine/measuring-success-in-social-media-marketing)
28.07.2017
Measuring Success in Social Media Marketing
For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.
)](https://en.ryte.com/magazine/amp-for-e-commerce-turbo-loading-for-online-shops)
13.06.2017
AMP for E-Commerce – Turbo Loading for Online Shops?
The “tipping point of mobile search” was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.
)](https://en.ryte.com/magazine/strategies-and-workflows-for-uniqueness-in-content-marketing)
16.05.2017
Strategies and Workflows for Uniqueness in Content Marketing
“More of the same” or “unique content” – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.
25.04.2017
User Behavior and Conversion Optimization – Behavior Models for More Conversions
Conversion optimization is one of the biggest challenges facing online shop operators. It’s so much easier to organize and acquire visits to your shop than it is to get those visitors to also order in the shop.
)](https://en.ryte.com/magazine/5-tips-to-increase-your-shopping-cart-value-optimize-your-online-shop)
17.03.2017
5 Tips to Increase Your Shopping Cart Value – Optimize Your Online Shop
In shop optimization, the conversion rate is usually the central KPI in focus. And it’s true that this key figure strongly influences the success of e-commerce.
27.02.2017
Minimize the number of returns – 5 tips how to optimize your online shop
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
)](https://en.ryte.com/magazine/customer-lifetime-value-a-kpi-and-its-pitfalls)
27.01.2017
Customer Lifetime Value – a KPI and its pitfalls
The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?