18.04.2023

Compliance: The Strategic Risk That Could Stunt Your Growth

Compliance has become a critical issue for tech companies as EU regulators increase fines for violations. Amid shrinking revenues due to the “pandemic hangover” and the decline of third-party cookies, businesses must prioritize compliance at the product level.

by Kevin Indig

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11.04.2023

Chat GPT: Risks and opportunities for SEO

Wondering how Chat GPT will impact SEO work? We explain the risks and rewards of using Chat GPT across a range of SEO activities.

16.03.2023

SEO low-hanging fruit: How to make the most out of a small budget

Optimizing for low-hanging fruits means making the most out of a small budget. In this article, we show you how to achieve quick wins with a small budget.

07.03.2023

Open Graph tags are your secret to good CTR on social

Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.

20.02.2023

10 key factors for website conversion optimization

Whether you run a corporate website or an online store, in the end, it’s all about whether your website can convert visitors and customers.

14.02.2023

Beginner’s Guide to Google Data Studio

Online marketers and SEOs work with large volumes of data every day. You should always make sure you read and interpret the data in a meaningful way. Google Data Studio is a powerful tool that you can use to visualize data from different sources. We will show you what you should pay attention to when using Google Data Studio, and how you can utilize Google Data Studio in the best way for your online marketing activities.

27.01.2023

Website conversions: 6 mistakes you should avoid

In this article, you will learn which conversion mistakes you should avoid at all costs on your website and what you can do to sustainably increase website conversions.

19.12.2022

The ultimate guide to auditing websites

Discover why website audits are important for your business, define your website audit goals and more.

15.12.2022

How did Google Search evolve in 2022 and what will follow in 2023?

How has Google Search changed in 2022? What impact did the algorithm updates have? And how can you get more organic visibility in 2023? Find out in this article.

05.12.2022

Website Cookies & Compliance: What Companies need to know

Cookies are part of every website. But what do you have to watch out for when it comes to website compliance and data protection? Find out in this article.

30.11.2022

What SEO can learn from accessibility

For too many companies, the accessibility of their website has not yet been an area of concern. Yet it can even have a positive effect on your organic rankings. We will show you what SEO can learn from accessibility – and how you can easily remove barriers on your own website.

17.11.2022

B2B SEO – more success with the right strategy

Is SEO in B2B business worthwhile at all? If so, how do B2B companies achieve a strong organic performance that pays off for the company’s success? Find out in this article.

09.11.2022

Google updates guidance on meta descriptions

Key examples given of the four most common mistakes site owners make with their meta descriptions, and how to correct them for better clickthrough rates.